PayPal Study Reveals Nigeria is Africa’s Leading Online Market

 Nigeria- A recent study carried out by PayPal has revealed that Nigeria is Africa's leading e-commerce market, ahead of South Africa, the usual suspect. The study says Nigeria holds huge potential for e-commerce and has the most promising market.

According to a Ventures Africa report: Online shopping in Africa has blossomed in recent times, riding on the back of improved broadband access. Nigeria, Africa’s largest economy, is leading the way in e-commerce growth, with 65 percent of the country’s 50 million internet users having at one time or the other shopped online.

This is according to a recent study conducted in Nigeria by Ipsos, a global market research company, on behalf of PayPal. Those who have not shopped online, making up 24 percent of the country’s total internet users expect to do so in the future.