Jamaican reggae legend Bob Marley has become the face of a new global cannabis brand. The late singer’s family is launching a range of cannabis-infused lotions, creams and accessories with private equity firm Privateer Holdings to form Marley Natural.
The products – which include some of Marley’s favourite “heirloom cannabis strains” – are set to go on sale in the US next year in states where it is legal, and could expand globally later.
Described as “the world’s first global cannabis brand”, Marley Natural is intended to reflect the ‘Is This Love’ hit-maker’s belief in the healing power of cannabis.
“My dad would be so happy to see people understanding the healing power of the herb,” his daughter Cedella Marley said.
“Marley Natural is an authentic way to honour his legacy by adding his voice to the conversation about cannabis and helping end the social harms caused by prohibition.”
Wife Rita Marley added: “My husband believed ‘the herb’ was a natural and positive part of life, and he felt it was important to the world. He looked forward to this day.”
At present, Cannabis is legal for recreational purposes in Colorado and Washington, while some US states allow it to be used for medical purposes.
Marley, who died of cancer in May 1981, supported legalization for cannabis and famously said: “To make marijuana against the law is like saying God made a mistake.”
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